ADVERTISEMENT

Advertisement is a communication whose is to inform potential customers about to generic increased consumption of those product and service through the creation and reinforcement of brand loyalty. For these purposes advertisement often contain both factual information and persuasive message. Every major medium is used to deliver these message, including, television, radio, movies, magazines, newspaper, video games, the internet and bill boards. Advertsiting is often placed by an advertsiting agency on behalf of a company.

In short

Advertsiting is information for persuading and motivation people so that will attract them to the service and the thing that are offered or informed.

Function of advertisement :

a. Promotion

b. Communication

c. Information

In making advertisement keep the following points :

1. Language of advertisement

Using the correct or suitable words

Using the interesting and suggestive expression

Using positive expression

Text of advertisement should be directed to goal

2. Content of advertisement

Objective and honest

Brief and clear

Not making to group or other produce

Attractive attention

Kind of advertisement

a. Mobile billboard adversiting

b. Public service adversiting

The same adversiting techniques used to promote commercial goods and service can be used to inform, educate, and motivate the public about non commercial issues, such as AIDS, political ideology, energy conversation, and global warming.

c. Commercial adversiting

Commercial solicitation designed to sell some commodity, service or similar. Companies try to sell their product using.

d. Covert adversiting

Is when a product or brand is embedded in entertainment and media.